TikTok Germany CEO Tobias Henning: "We made mistakes"
TikTok Germany CEO Tobias Henning on the Handelsblatt podcast: we made mistakes. Plus tech reporter Thomas Jahn on Tesla and Volkswagen.
The short-video app from China has grown at breakneck speed. At the same time it faces criticism from privacy advocates. Germany’s first country head explains how he plans to position the platform.
No social network from China has ever been as successful as TikTok. With short videos the app reaches a mass audience in Germany alone. Advertisers are using the platform to reach a particularly young demographic.
But the service is highly controversial. India has banned the platform. Former US President Donald Trump called TikTok a cybersecurity risk. And European data protection authorities are alarmed. In the Handelsblatt Disrupt podcast, TikTok Germany CEO Tobias Henning explains his strategy and describes how the platform has learned from past mistakes.
The second guest is Handelsblatt tech reporter Thomas Jahn. Having lived in the United States for two decades and covered Tesla’s rise, he describes what Elon Musk is planning in Germany – and which ideas Volkswagen is now copying.